Meet Francesca —

your Personal Stylist & Image Consultant

My Story
My Studies
My Mission & Method
3 Things About Me
Three women posing playfully with one seated in an ornate wooden chair and two standing behind, all smiling and making funny faces, against a plain white background.

My love for Personal Styling has deep (Italian) roots

I am Italian, and the first person who inspired my passion for style was my mother. She has always had an intuitive sense for elegance — the kind of woman who knows exactly how to elevate an outfit, gives honest advice, and lets personal taste shine beyond trends. She remains my greatest inspiration.

I also have a twin sister, and for us, developing our own identity has always been important. Personal styling was a natural part of that journey. When we were little, they used to call us “Francesca blue” and “Ale red,” as if colours alone could define who we were. As we grew older, we found our own ways to express ourselves — through style, the way we speak, the way we move, our humour, our homes, our hobbies, and the friendships we chose. Always so similar, yet beautifully different.

My Studies

A woman with long brown hair, wearing a black lace top, pearl necklace, and a blue bracelet, standing with arms crossed against a plain white background.

Because of her influence, I decided to study this field seriously. I graduated from the Italian Image Institute, the most prestigious academy in Italy for Personal Image Consultants and Personal Shoppers.

Why did I choose to study in Italy even though I was already living in Lisbon? The answer is simple: I have always believed that Italians do it better when it comes to style, craftsmanship, and elegance. That belief guided me to take my training where I felt it would be the most authentic.

Since then, I have developed my own unique method — a blend of the foundations I learned at the institute and my personal approach, shaped by experience, intuition, and my passion for helping women feel confident and aligned with themselves.

My Mission & Method

Minimalist line drawing of a woman wearing a large hat with a flower, accompanied by the text "Style with Francesca."

And this is simply how I created Style With Francesca.

My mission is to be the painter of your personal style — to help you express the most authentic version of yourself.
More creative, more dynamic, more confident, and above all… more YOU.

My method is built on the belief that style is a form of self-expression and self-empowerment.
I combine scientific tools — colour analysis, face and body shape study, wardrobe evaluation — with emotional insight and intuition.

Together, we uncover your authentic style and create a wardrobe that reflects your essence: your confidence, your creativity, your energy, your ambitions. This is styling that transforms more than your closet — it transforms how you show up in the world.

  1. Why I want to do this? I feel like I am the surgeon of style.
    People are so happy ma and empowered after our journeys that I can not get over it.

  2. I am always on a journey myself: I lived in 6 countries, travelled more than 45, and I speak 6 languages. The world has no borders for me!

  3. My favorite stylist is Valentino and his beautiful, romantic, creative, red dresses are the iconic piece I would choose on a runway.

A woman with shoulder-length brown hair, wearing a light blue short-sleeved top, a pearl necklace, a black skirt, teal tights, and black boots, is squatting and smiling in front of a plain white background.

3 things you need to know about me

  • "Only wear clothes that make you feel alive"

    Valentino

  • Elegance is the balance between proportion, emotion & surprise

    Valentino

  • I know what women want. They want to be beautiful,

    Valentino

  • I am especially grateful that I have been able to keep my own style over the decades, in spite of the many changes that have taken place in the world of fashion and in its business

    Valentino

Red dress with fabric roses on the bottom half displayed on a mannequin in a design studio, alongside fabric sculptures and dress forms.

It is easier than you think.

Take a minute to fill the contact

and let’s get this started!

Let's go